EAST LYME, Conn. -- Tri Town Foods store here is surrounded by competition. Within a five-mile radius, there's a new Wal-Mart, two Stop & Shops, a Big Y and a local independent. Yet Tri Town has managed to succeed. "We do not have the marketing budget nor the clout of these [competitive] entities," co-owner Kevin Brouillard told SN. "However, we can maintain higher service levels, react quickly to special requests, support local initiatives, expand catering and create sales 'events."' ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.