WASHINGTON -- As information technology becomes increasingly important in the supermarket industry, the most valuable contribution information technology professionals can make is in the more human aspects of learning and decision-making, according to William Vass, executive vice president at Publix Super Markets, Lakeland, Fla. Vass explained this seeming paradox in his keynote address at the Food Marketing Institute's Information Systems Conference, held here Sept. 21 to 24. He called on ...

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