LOUISVILLE, Ky. -- As supermarket delis experiment with the whole meal concept, Kentucky Fried Chicken here has launched a national ad campaign that touts its "great-tasting, family meals." The campaign includes a $34 million network television ad series that targets working mothers between the ages of 24 and 54 "who maintain a strong desire for the family experience of sharing a good meal." The advertising is designed to communicate that KFC is an easy way to bring home complete meals that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.