UNIVERSAL CITY, Calif. -- The children's category is the key to building special interest video sales in supermarkets, said Louis Feola, president of MCA Home Video here. Supermarkets have to be selective in buying special interest titles and children's tapes represent the greatest opportunity for sales, Feola told SN following a panel meeting at the fifth annual convention of the Special Interest Video Association, held here last month. MCA is also based here. "The greatest potential for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.