TULSA, Okla. -- An elaborate children's play area was incorporated into the video rental department of a new Wal-Mart Supercenter that opened here last month. The 2,100-square-foot leased department includes 3,500 rental videos and a play area similar to the maze-like recreational structures found in many McDonald's restaurants and Discovery Zone FunCenters. The play area is supervised so parents can drop off their children while shopping the store, said Terry Monroe, president of ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.