SAN FRANCISCO -- Kikkoman here is marking the Chinese New Year this month with a heavy schedule of national magazine ads and in-store activities themed around the Chinese zodiac. Sunday, Feb. 4, said Trish MacLeod, marketing manager for Kikkoman. Kikkoman has provided retailers with 1,200 pagoda-style end-aisle displays that include oversized tear-off pads with posters of the Chinese zodiac characters. It also shipped over 1 million neck hangers with recipes and coupons for individual ...
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