WESTBURY, N.Y. -- King Kullen Grocery Co. here brought Germany's Octoberfest into its in-store bakeries for the first time this year. anners, to bring a festive air to its in-store bakery departments. King Kullen advertised the promotion for the first two weeks in October, devoting a third of a page in its advertising circular. The ad was headlined "Octoberfest Bakery Taste Treats." Featured in the ad was a photo of a Black Forest Cake and a photo of a made-from-scratch German apple ring. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.