It was not unusual for Nestle Chocolate & Confections to engrave scenes from Disney's animated film "The Lion King" into the company's "red label" chocolate bar. An open-ended agreement between Nestle USA and Walt Disney Co., signed in January 1993, promises the two companies will work to support each others' brands. bar license. "Knowing their business as they do, and Nestle knowing the chocolate business so well, it was quite a union." The original agreement between the two companies ...

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