DENVER -- In new online food-shopping sites, King Soopers here, as well as online grocery service Peapod, are trying to enhance the online experience for loyalty card shoppers. Last month, King Soopers, a division of Kroger, launched HomeShop, an online shopping and home-delivery service for customers in the Boulder, Colo., area. According to Dave Hopson, manager of HomeShop, when King Soopers' loyalty card holders enter their loyalty card number on the site, they are provided with a "first ...

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