SALINAS, Calif. -- River Ranch Fresh Foods has appointed Bruce Knobeloch vice president of marketing, a new position for the processor of spinach, cut-vegetable and private-label salads. Knobeloch will head River Ranch's marketing activities for value-added sales in North America, and will work with Mike Gillespie, vice president of sales. Both will report to Jim Lucas, president and chief executive officer. Knobeloch's responsibilities will include assisting the company in attaining goals related to category management, marketing and regional rollout plans. Most recently, Knobeloch was the senior vice president of sales and marketing for Apio Inc. He began his career at Schnuck Markets, St. Louis, where he worked for 26 years. His last position at Schnuck's was director of produce.