IRVINE, Calif. -- Buyproduce.com, here, has named Bruce Knobeloch as vice president of retail sales, a new position. Knobeloch, former director of produce for Schnuck Markets, St. Louis, will be responsible for facilitating partnerships between growers/shippers and retail buyers. He will also direct a team of regional sales managers working with the e-commerce site's customers. Additionally, Knobeloch will help develop the company's senior staff. He reports to Greg Flood, who was recently named president and chief executive officer of the company.