NORTHFIELD, Ill. -- Kraft Foods here has nearly tripled its co-marketing programs over the last year and plans to expand efforts even further in 1999. The company is working with 165 accounts this year, up from 65 in 1997. Kraft expects to run a total of 400 co-marketing events in 1998, according to Kelly Cunningham, director of corporate promotions and co-marketing. Cunningham addressed remarks on the expanded program to an audience at the Results-Oriented Account Specific & ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.