NORTHFIELD, Ill. -- Kraft Foods here has nearly tripled its co-marketing programs over the last year and plans to expand efforts even further in 1999. The company is working with 165 accounts this year, up from 65 in 1997. Kraft expects to run a total of 400 co-marketing events in 1998, according to Kelly Cunningham, director of corporate promotions and co-marketing. Cunningham addressed remarks on the expanded program to an audience at the Results-Oriented Account Specific & ...
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