Many of the items in the noncarbonated beverage category -- from juices and teas to energy drinks and water -- are marketed to young adults and baby boomers who are demanding a wide variety of healthy products. However, when reaching a younger audience, manufacturers must consider a completely different set of criteria for developing and marketing their brands. Kool Aid, a registered trademark of Kraft Foods, closely follows popular children's trends when developing new flavors and new ...

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