CHICAGO -- Kraft Foods, Northfield, Ill., is pursuing broad and ambitious goals for implementing Efficient Consumer Response programs. A key objective for the company is to expand its involvement in joint category management dramatically over the next two years, said John Bowlin, president and chief executive officer. "We're now working with about 40 customers on joint category management in over 15 categories," said Bowlin, who addressed the Joint Industry Conference on Efficient Consumer ...

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