CHESTERFIELD, Mo. -- Dierbergs Markets has added Krispy Kreme doughnuts in its bakeries and expects the popular brand to sweeten its image and sharpen its edge in the marketplace. The brand-name doughnuts, which replace Dierbergs' own, got a send-off at the opening of a new, 70,000-square-foot Dierbergs unit last week and will be rolled out to all the chain's stores after the first of the year. "We believe Krispy Kreme has become a very big symbol of quality in the St. Louis area and in ...
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