CHESTERFIELD, Mo. -- Dierbergs Markets has added Krispy Kreme doughnuts in its bakeries and expects the popular brand to sweeten its image and sharpen its edge in the marketplace. The brand-name doughnuts, which replace Dierbergs' own, got a send-off at the opening of a new, 70,000-square-foot Dierbergs unit last week and will be rolled out to all the chain's stores after the first of the year. "We believe Krispy Kreme has become a very big symbol of quality in the St. Louis area and in ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.