CINCINNATI -- Kroger here and Quaker Oats have kicked off a new sports-based integrated promotion through Gatorade celebrating ESPN's 25th anniversary. The promotion is aimed to draw a lot of in-store exposure to the Gatorade brand. Participating Kroger retail banners -- including Kroger, King Soopers, City Market and Fry's -- are letting shoppers earn points that can be redeemed for Gatorade merchandise celebrating the silver anniversary of ESPN. For 25 points, a player can get a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.