ATLANTA -- Kroger Co., the leading supermarket chain here, took the high road on pricing the hot sell-through movie "Jurassic Park." The Atlanta Kroger marketing area, which leads the local market in total grocery share and in supermarket video departments, advertised "Jurassic Park" at $17.99, well above MCA/ Universal Home Video's minimum advertised price of $14.95. Meanwhile, A&P was at $16.98 and Bi-Lo stores in the area were at $14.99, but other prominent chains, like Publix, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.