CINCINNATI -- A division president of Kroger Co. here said private label, including premium store brands, will continue to grow in importance for the nation's largest supermarket chain. The executive, Robert Hodge, president of the Cincinnati/Dayton marketing area of Kroger, said the chain's own brand has made especially significant gains in the last four years in categories with strong national-brand influence, such as cold cereal and soft drinks. Those gains are signs of things to come, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.