CINCINNATI -- Kroger Co. here has revamped the packaging for its Pet Pride dog food and Cat's Choice cat food to give the brands a more upscale image. Kroger was rolling out the redesigned canned food items as of late September, according to company spokesman Paul Bernish. The updated packaging for dry food, introduced roughly a month ago, already is in stores chainwide, he said. "We're adding some new [products], too," Bernish added. "We've come out with Pet Pride Meaty Round, which ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.