ATLANTA -- Kroger Co.'s Atlanta division and Coca-Cola Co. here have jointly developed a standard promotion for store openings that heavily emphasizes the hometown soft drink. The new promotional program relies on large displays and hot prices for Coca-Cola products. A key component is an Eat, Drink & Be Merry! giveaway sweepstakes, in which shoppers at the new stores can win $2,000 worth of groceries, a $1,000 savings bond from Bank South and 1,000 cans of Coca-Cola. The program also ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.