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KROGER DIVISION PROMOTES GRADUATION CAKES

INDIANAPOLIS -- Kroger Co.'s division here is touting its graduation cakes program and recently devoted a third of the back page of its ad circular to its custom-decorating service.e photo, the ad said, "To order, call the Kroger home economist Monday-Friday, 8 a.m. to 5 p.m."A photo of "deli hostess" Kelly Pence was adjacent to the cake photo. Underneath read this paragraph, "The Pastry Shoppe custom-decorates

INDIANAPOLIS -- Kroger Co.'s division here is touting its graduation cakes program and recently devoted a third of the back page of its ad circular to its custom-decorating service.

e photo, the ad said, "To order, call the Kroger home economist Monday-Friday, 8 a.m. to 5 p.m."

A photo of "deli hostess" Kelly Pence was adjacent to the cake photo. Underneath read this paragraph, "The Pastry Shoppe custom-decorates each special occasion cake, one cake at a time. Stop by the Pastry Shoppe to order your graduation cake or special-occasion cake."

Executives at Kroger headquarters here could not be reached for comment.

TAGS: Kroger