NAPLES, Fla. -- Kroger's recent acquisition of Fred Meyer and subsequent growth in size is the biggest event in private branding in the last decade, according to Mark Husson, senior food retailing analyst at Merrill Lynch, New York. Husson, who spoke at the Private Label Manufacturers Association's annual meeting and leadership conference, held here late last month, said that as a result of consolidation, the Kroger brand will soon be bigger than Heinz. "Kroger's private brand program is ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.