ATLANTA -- Kroger Co.'s Atlanta division here is using a direct mail coupon book as a key weapon in its battle to retain grocery aisle share against market newcomer Publix Super Markets. The 32-page "Power Pages" coupon book contains a 50-50 mix of advertisements and coupons from grocery manufacturers, as well as noncompeting retailers and service providers, such as car dealers, auto repair shops and yard maintenance firms. The division ran three Power Pages books last year, starting in ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.