ATLANTA -- A unique baby campaign at the Kroger division here teamed the retailer's private-label diapers with a national baby-food brand.
Under the promotion, which ran in June, consumers who bought any combination of 18 Beech-Nut products received $3 off Kroger's store-brand diapers.
The in-store coupon could be clipped from the newspaper, where it appeared at the bottom of an ad that read "Save From One End To The Other." The ad pictured Kroger diapers with an array of Beech-Nut products. Division officials did not return SN's phone calls.
According to a store-level source, Cincinnati-based Kroger is promoting its private label with national brands in many categories.
