CINCINNATI - While the best quarterly sales results in more than 15 years validated ongoing strategic initiatives at Kroger here, officials of the retailer last week were focused on the future. Kroger will increasingly tailor its combination stores to match their customer spending trends while tinkering with price and multi-department store formats "trying to create the growth vehicle looking out three to five years," according to Rodney McMullen, Kroger's vice chairman, speaking with ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.