COLUMBUS, Ohio -- A Kroger division here has experienced explosive unit growth in periodical sales with a program that displays magazines in nontraditional locations, including frozen foods, florals and dairy. The retailer is seeing 40% margins and a 275% to 1,000% sales unit increase on titles included in the program, according to Terry Massaro, vice president of marketing for Scherer Cos., Dublin, Ohio, which handles the program. Scherer is a wholesale magazine distribution company and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.