CINCINNATI - For the first time, Kroger Co. here is pushing paczki - the Polish pastries usually consumed just before Lent - with billboard advertising. Kroger has promoted paczki (pronounced "poonch-key") some years in selected markets, but never in such a big way, industry sources told SN. They expect the billboards to raise consumers' awareness and lift sales in the area. "I think it's great, such a large chain doing this," said bakery consultant Carl Richardson. "It indicates Kroger ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.