ROANOKE, Va. -- Kroger's Mid-Atlantic Marketing Area will use a new lower-profile checkstand magazine fixture to boost periodical and other nonfood sales a projected 15% at checkout. The 121-store KMA is replacing some 1,000 of its 62-inch tall checkstand racks with fixtures that are 56 inches high, 82 inches long and 27 inches wide. Kroger began the rollout Aug. 10, following a successful single- store test this spring of the fixture, which merchandisers titles on the front and sides. KMA ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.