REPORTS OF THE DEATH of the traditional supermarket have been greatly exaggerated. Taking advantage of the transition of Albertsons, and executing on the strategies each concocted independently five years prior, Kroger and Safeway in 2006 each had a banner year for sales growth. Cincinnati-based Kroger, the largest traditional supermarket retailer in the U.S., reported quarterly identical-store sales growth, excluding fuel, of between 4.7% and 6% in each of the four quarters for which it ...

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