CINCINNATI -- Kroger will look to general merchandise, seasonal products, natural foods and fuel centers to increase sales and profits, the company told shareholders at its annual meeting here. While Kroger will stick with its 10% to 12% increase in earnings-per-share goal for this year, the supermarket giant's long-term target is 13% to 15% a year starting in fiscal 2004, according to Joseph A. Pichler, chairman and chief executive officer. One unexpected area of success for Kroger has ...

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