ATLANTA -- When it comes to introducing its shoppers to a new beverage, the Kroger Co. division here is one smooth operator. The Cincinnati-based chain used a festive, full-page, four-color newspaper ad, couponing, in-store sampling and displays to get the word out that it is becoming the first supermarket in its operating area to stock Hansen's Natural Fruit Juice Smoothie line of canned beverages. The ad appeared with the headline "World's smoothest taste now available at Kroger!" The ...

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