DALLAS -- Kal Kan's Pedigree pet food brand and Kroger supermarkets here teamed up in a joint promotion that sent 200 area shoppers to professional hockey games. ached Pedigree, which agreed to support a ticket giveaway. During a year-end promotional period, area Kroger stores featured Pedigree products on endcap displays where customers could register for the drawings. Fliers available at the store lobbies directed shoppers to the displays.
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