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KROGER TEAMS WITH KAL KAN IN PROMOTION

DALLAS -- Kal Kan's Pedigree pet food brand and Kroger supermarkets here teamed up in a joint promotion that sent 200 area shoppers to professional hockey games.ached Pedigree, which agreed to support a ticket giveaway.During a year-end promotional period, area Kroger stores featured Pedigree products on endcap displays where customers could register for the drawings. Fliers available at the store

DALLAS -- Kal Kan's Pedigree pet food brand and Kroger supermarkets here teamed up in a joint promotion that sent 200 area shoppers to professional hockey games.

ached Pedigree, which agreed to support a ticket giveaway.

During a year-end promotional period, area Kroger stores featured Pedigree products on endcap displays where customers could register for the drawings. Fliers available at the store lobbies directed shoppers to the displays.

TAGS: Kroger