CINCINNATI -- Seventy-two Kroger Co. stores here have rolled out a test program that merchandises magazine subscription gift cards, according to the Nashville, Tenn.-based supplier Kroger officials did not return phone calls to SN for comment. The program called Instant Start allows customers "to give a gift that allows [the recipient] to subscribe to their choice of magazines," said Jay Clarke, president and chief executive officer of, the on-line magazine ...

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