Southwest retailers United Supermarkets and Fry's are flying "Mercado" banners over converted conventional supermarkets. Fry's, the Phoenix-based division of Kroger, Cincinnati, debuted Fry's Mercado at a location in Phoenix last week. Lubbock, Texas-based United Supermarkets last month rebannered two acquired stores in Wichita Falls, Texas, as Super Mercado, though the company said it will take several months to convert them to a full Hispanic-oriented format. The new stores follow other ...

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