CINCINNATI -- Two subsidiaries of Kroger here will cross promote magazines and cereal using special endcaps beginning in February. King Soopers, Denver, and City Markets, Grand Junction, Colo., have linked with Weider Publications, Woodland Hills, Calif., to give a free copy of the upcoming March issue of Shape Magazine to customers who buy any two boxes of Kellogg cereal, said Dick Glassman, director of retail sales at Weider. "This is bringing together various parts of the store that are ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.