The Media Violence Labeling Act of 2000 (S.2497), a recent Senate proposal, could have a far-reaching impact on consumers and retailers if enacted. Introduced last month by Sens. John McCain (R-Ariz.) and Joe Lieberman (D-Conn.), the bill states that it intends "to provide for the development, use, and enforcement of an easily recognizable system in plain English for labeling violent content in audio and visual media products and services, and for other purposes." "There is a consensus in ...

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