EASTON, Pa. -- Laneco here, a division of Supervalu Stores, put Ireland brand coffee on the fast track when it used a race car promotion to drive sales of the brand up by 700%. During the promotion, store managers at Laneco's 21 Laneco discount department stores and Food Lane supermarkets in eastern Pennsylvania and western New Jersey were enticed to increase their sales of Ireland coffee with the promise of spending "a day in the pit" with professional race car driver Jeret Schroeder at ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.