Membership clubs are state of the art when it comes to in-store product sampling. In one, it's difficult to move more than an aisle or two without encountering a sampling station set up on an end. This works especially well for membership, since the format requires shoppers to commit to a large supply of product. Sampling gives shoppers a way to be sure they like what they are contemplating purchasing, since in many instances it will be around for quite a while. Sampling also pumps a sense ...

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