MALLIE, Kan. -- Lark Foods is using a big radio advertising campaign to boost membership for its new video rental departments. The retailer is promoting the MCA/Universal Home Video release "Cop and a Half" with a coloring book giveaway supported by a heavy radio advertising buy, said David Lowe, general merchandise and health and beauty care sales manager for Fleming Cos.' Johnson City division, Johnson City, Tenn. The six-store operator put in video about two months ago, and this is its ...
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