SACRAMENTO, Calif. -- In California, this year's Cinco de Mayo holiday will be one "low-fat fiesta," especially if the state's Department of Health Services has anything to do with it. The department is targeting the popular Mexican holiday under its Project LEAN (Low-fat Eating for America Now) campaign to help drive home the point to consumers about healthy eating. Project LEAN has designed a brochure, newsletters, recipes, radio tag lines and artwork for posters and grocery bags that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.