Consumer packaged goods manufacturers are becoming very adept at utilizing their Web sites as critical communications and information links to the consumer, a new SN/Experian study revealed. CPG companies' increased use of the Internet was just one of many findings in this wide-ranging, annual 2003 Survey of Manufacturer Promotions. Results are based upon an online survey of more than 100 CPG manufacturers. When asked about their Internet activities this year, 37% of respondents said they ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.