Banking on Knowledge
In your editorial of June 22 ["Big World"], you provide an exact expression of the real agenda of IGA. It is "knowledge transfer" [the process of transferring expertise from a company segment in one country to another segment elsewhere].
IGA has stores in 23 countries, some island countries where one or two stores give us market share, but others, like Singapore, where we have overwhelming market share. We're in a good position in Australia and we're enjoying rapid growth in South Africa and Brazil. The real value of the IGA brand worldwide is the ability to transfer knowledge from one country to another. That allows us to bring forward our best thinking to have the best practices possible. When I see the dramatic change in the bottom line that happens when stores become IGAs, it isn't so much that I'm enamored with financial results but that it represents a measurement of the transfer of knowledge. We are banking knowledge so every one of our stores can draw on it as needed.