Comment Clarified
erned about the [news article] on Page 60 of the Dec. 2 issue. My actual comment related to the findings of our Orlando Image Audit in June 2000. This was that -- in a district of east Orlando that includes significant Cuban/Dominican/Guatemalan/Honduran populations -- the Super Target had a Mexican foods aisle. The nearby Wal-Mart Supercenter had, in fact, appropriately localized produce items, for example, for these non-Mexican population elements.
Further, my comment was stated as an example of ways to compete against supercenters, rather than the published statement that "Wal-Mart thinks all Hispanics are Mexican." From our Orlando research, it is clear that they do not.
