To the editor: reading the Page 2 column for close to two years now and I enjoy it very much. In a recent edition (Feb. 6, 1995) I was intrigued by the quotes of Wayne Calloway, chairman and chief executive officer of PepsiCo., Purchase, N.Y., because I strongly agreed with him. In particular his point that consumers want solutions. Then, on Page 13, I was reading the article about retailers "...becoming sticklers over stickers," and I was impressed and confused about the amount of energy ...

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