I have been a broker in the water category for the past 20 years. Your article ["Supermarkets Pay the Price for Water's Popularity," SN, July 4, 2005] is exactly on the mark. sales to [direct-store-delivery] vendors who will build displays for them. Others (and who could blame them) take the money/offer from the brand managers who are trying to buy market share under the misguided assumption that the consumer will be won over and come back. Ironically, there is minimal brand loyalty, so ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.