Following are excerpts from the letter Michael Cullen wrote to the Kroger Grocery & Baking Co. in 1930 outlining his ideas for a supermarket. Cullen put the ideas from this letter into practice at the first King Kullen store in 1930. 0 feet wide and 130 to 160 feet deep, and they ought to be located from one to three blocks out of a high-rent district with plenty of parking space, and same to be operated as a semi-service store -- 20% service and 80% self-service. My grocery equipment ...

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