Measuring Retailing's Contribution culating the contribution food retailing makes to society [editorial "Food Retailing's Contribution to Society Is Little Known," SN, Sept. 20, 2004], I would like to suggest a relatively straightforward approach that could help capture the proper magnitude of food retailing's substantial contribution to society. It's an approach that I've seen applied convincingly in other fields and one that suggested itself to me during my business trip last month to ...

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