NEW YORK -- Brand marketers undertaking chain-specific promotions with retailers can help stores increase dollar sales, maximize gross profit, increase transactions, transaction size and increase store traffic, according to a Coca-Cola executive. "The greatest leverage available to today's marketer is to get down to a store-by-store level," said Joseph Mangano, marketing manager for the Northeast at Coca-Cola USA. "In-store merchandising -- plus having the same look across all stores in a ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.