The fruits of a well-executed cross-merchandising program with a hit video can be sweet, most grocery executives agree. The problem, however, is often in a coordinated execution given space availability, department autonomies and the initiative and creativeness of store managers. "Cross merchandising is one of our corporate goals this year,"said Rod Boni, the grocery and general merchandise merchandiser, Pay Less Supermarkets, Anderson, Ind. "Taking advantage of the name recognition and ...

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