OMAHA, Neb. -- Supermarket print advertising in the light bulb category stayed flat during the fourth quarter of 1993 compared with the same period a year earlier. But shine a light on the major competitors in the category, General Electric, Philips Lighting and GTE/Sylvania, and significant contrasts become apparent. General Electric, the clear leader in co-op print advertising among the top-50 supermarket chains, decreased its co-op ad count by 9.9% in the period, while Philips boosted ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.